Gear

Wilson Tennis has just launched a unique promotional campaign to promote its new racquet line called “Is It Legal”. Using a blend of print, video and social media platforms, various Wilson players included Petra Kvitova, Feliciano Lopez, Juan Martin Del Potro, and Kei Nishikori will be asked to give evidence in a mock court on the “legality” of the new Wilson racquets. Consumers will also be allowed the chance to examine the evidence and make up their own minds.

“We expect the campaign to take on a life of its own once consumers start weighing in on the evidence and commenting on the characters,” said Mike Steck, global marketing director for Wilson Racquet Sports. “This is a complete change for how we introduce a product – we are putting a different spin on things by showcasing this best-in-class technology and more fully engaging our players and our fans.”

The Juice and the Steam are designed for players looking for a combination of power and spin. The Juice series is available in: Juice Pro, offering a unique modern feel for the big hitting power and spin; the Juice 100, with Wilson’s Amplifeel grip system, is designed for a wide range of players of all levels and ages; and the Juice 108, with a larger head size and lighter weight design, also features Wilson’s Amplifeel.

The Steam series includes: The Steam Pro, providing a unique weight and balance for big power and spin for experienced players, used by Kei Nishikori; and the Steam 100, providing a lighter-weight, modern feel used by Ernests Gulbis and Petra Kvitova.

To view the film/televisions ads, log onto: www.WilsonTennisCourt.com.